If you’re in the used car business, you’re probably on the lookout for used cars to keep your lot full. After all, a dealership’s curb appeal can play a big role in whether or not a potential customer ends up stopping to look at your inventory. That being said, it’s important to find a way to source these kinds of vehicles without breaking the bank, since they ultimately may take a while to sell. When they do eventually sell, it’s crucial that you make a good profit on them, too, so you can continue growing your used car fleet. One way to accomplish all of these goals is to look for repo cars to buy and flip at your business.
Where to Find Repo Cars for Sale
If you’re looking for good deals on repo cars for sale, the Internet can be a big help. That’s because websites like Auto Auction Mall feature thousands of cars from all over the country and world to look at. You can search for vehicles based on condition and title, making it easy to find hundreds of repossessed vehicles in an instant.
Since every vehicle you’re looking at is listed as an auction, you have the option of bidding on the vehicle and getting an even lower price. Plus, if you’re bidding on a car across the country or in another part of the world and win the auction, Auto Auction Mall can help you with the import or export arrangements, too.
One of the best things about repossessed vehicles is that they’re generally not repossessed because of any damage. Instead, a car gets repossessed and put up for auction because its previous owner couldn’t keep up with their car loan. This means that oftentimes the cars you’re looking at on listings on Auto Auction Mall are relatively new and in great condition. In other words, they’re the ideal sorts of cars to put in your used car lot.
How to Market Your Used Car Inventory
Once you’ve boosted your used car inventory with some repo vehicles, it’s important to make sure that you find a way to get your dealership out there. The car business is quite competitive, and having a good marketing strategy can go a long way in increasing business for your company. However, technology can help you achieve these goals without too much hassle or expensive fees.
Geofence mobile marketing is one strategy that you may want to play with if you’re looking to boost sales for your company. This involves setting up geofences in specific locations to ensure that your display ads are shown to the correct local audience.
A common way that consumers will come into contact with geofences is when using an app like Snapchat that offers unique overlays based on a user’s location. You can also use this approach to give potential customers a special offer based on their proximity to your dealership. For example, if you’re operating in New York State and are situated in the Hudson River Valley, it’d make much more sense to target customers nearby than those living in New York City.
One of the boldest uses of geofences for marketing was when Burger King gave mobile app orderers a special discount if they placed their order from their competitor, McDonald’s. By thinking creatively and considering your audience, geofence marketing can be a major boon for your business.
As you can see, building your used car inventory has as much to do with marketing as it does with sourcing vehicles from the right place. Using repo vehicles can help give you an edge and lets you build out your inventory in an inexpensive way, but it’s just as important to have a solid marketing strategy if you really want to excel.