It simply doesn’t pay to be a Luddite in this day and age. Whether you delight in the modern computerised world or actively loathe it, the fact is that it is here to stay.

A Great Website Is An Investment, Not A Cost

The Web is All-pervasive

Nowadays nearly all of us use the internet to source at least some of our purchases, with more and more people using their computers and smartphones to do everything from ordering their groceries to researching and buying gifts.

Even sourcing local businesses and services is usually conducted online these days, which is all the more reason to ensure that you have a visible and appropriate web presence. As one industry expert puts it in Inc online magazine, you might as well be a ghost if you don’t have a website!

Yet thousands of businesses are still ignoring this fact. Marketing Land reported the finding of a survey conducted by Hibu, which found that a staggering 45% of small- and medium-sized businesses have no website. Of those that do, only a tiny proportion (6%) had websites that were optimised for mobile use.

It Pays to go Professional

There are numerous sites out there that allow you to build your own site using templates and drag and drop features for ease of use. Although these may seem cost effective, the chances are that your target audience will never stumble across them, as sites need to be optimised for search engines to find them.

Many business owners still fear spending part of their budgets on web design, although failing to do so is clearly a false economy. Even if you are not looking for web design in Newry, it is well worth taking a look at Rycoweb Newry web designers, as this clearly demonstrates the massive advantages of hiring an experienced and professional team that can offer a completely bespoke website.

Most good web design companies will take the time to talk through your business to gain a clear picture of your business model. They will then design the perfect site to appeal to your target audience, offering clear calls to action to ensure that a healthy proportion of visits convert to those all-important sales.

Done correctly, your website will quickly pay for itself and make the cost a true investment rather than just an expense.