Online promotion is a tricky business. Gone are the simple days of buying an advertisement in the local paper or the television station to promote brands and products. Marketing your company, products and services online is more than buying pay-per-click ads on Google. It involves a complex array of pieces that fit together to create a comprehensive identity for your brand and products. That means, in other words, online promotion is varied. It’s not limited to launching a website or posting on Facebook. Successful online promotion requires all of the above, and then some. It can be dizzyingly confusing for those who have never worked in marketing before. Regardless, with some thorough research, anyone can become a successful online promoter. Here are several quick steps that will put your company on that path:
Keep Your Website Simple
This is the ultimate place you will have to promote your products, so it should be as amazing as possible. When it comes to web sites, minimalist is the way to go. Having too many plugins, videos, high-res graphics and whatnot on your homepage can slow down loading time, which repels new users from coming back to your site and browsing your products. Your goal should be to make your website as accessible and user-friendly as possible. Most entrepreneurs and small business owners resort to doing web design on their own using pre-prepared templates and themes available free on sites like WordPress. This is fine as long as it’s only a starting point. Your business website should look extremely professional and eye-catching if you want potential customers to linger. Do not hesitate therefore to search for “web design Brisbane” and hire people who know what they are doing. A cool website by itself can be a promotion tool for your products.