The launch of an app that is hyped too much can be dangerous. This is especially true if your product cannot deliver what is promised. We are talking here about the social network “Vine” or the Samsung Galaxy Note 7. Many start-ups consist of good ideas, which can be neglected on the other day.
It is understandable that you want to build a party after your new app has been launched. A viral launch can be a pleasant diversion, especially if you have spent months or years developing a new app. Please note that a huge growth just after the launch of your app is irrelevant when you cannot pay the bills within 3 to 4 months. So what do you have to take into account?
App Users Retention
Many founders think that when there is no hype surrounding the app, you do not stand a chance. The opposite is true. Organic, slow growth is just a good sign. If you choose to invest a lot of money in order to build up a hype before your app users have managed to secure retention, you can just throw this money away as well. With the process of app location tracking this is possible.
We will Explain this with a Number of Calculations:
- When you can get the app users retention ratio to 40, 50 or 60% you can keep 20-30,000 people.
- If you invest 25,000 euros, with an app users retention of 60% you would keep 15,000 people. These are the same 15,000 users for half of the costs from the first scenario.
- The average app users retention ratio
Depending on the source, the average app users retention ratio is 15 – 20%. This sounds depressing, but if you have the mindset of the glass is half full, you will see potential in these numbers. Above average app user, retention ratio has ensured that Facebook has passed other social media platforms.
How do you Increase App Users’ Retention for your App?
- Map the habit circle
- Identify the desired emotions
- Collect feedback
- Launch your app
Now The Long Answer:
The answer is different for each product. Before we go deeper into tactics, it is important to understand your own app users retention and marketing metrics. What is app user retention? Which actions indicate that someone is using your app? When does a user reach this point?
A social media app can assume that when someone opens the app daily and posts a message once a week that the app is being used. An app that maps your expenses has different metrics. This app checks whether the user opens the app each time someone spends something. It is therefore important to choose the right metrics and to examine them with the correct analysis.