Accelerated Mobile Pages

Mobile Internet is still in the lift in the india. Due to the increasing number of mobile internet users, the demands also increase and change continuously. As of 2013, we have introduced responsive websites as a standard. Ordinary pages were not mobile-friendly enough.

Google noticed that responsive websites could not get rid of all the frustrations. For example, they saw that the speed of webpages is often the size of the web, which creates an unfriendly mobile web for the users.

40% of visitors break down when a website has a loading time longer than 3 seconds. After 10 seconds loading, the hacking percentage is already rising to 58%. So Google’s ambition, Richard Gingras, is “Can we make the web great again?” (Google News Lab, 2016). Accelerated Mobile Pages are the solution to make the internet user-friendly.

Reduce Website Load Time by Switching To AMP?

What are Accelerated Mobile Pages?

An Accelerated Mobile Page is a simplified copy of an existing website. Removing retarding elements from the current website creates a quick page in a simple way. For example, on an AMP page you can not use interactive elements like forms.

In order to still generate leads with your website, you can leave the forms on the normal pages. From an AMP page it is possible to link to regular pages. However, this reference has the normal loading speed.

If you own a slow website, it’s smart to improve this. Google finds user-friendliness – is the speed component of is- one of the most important elements on a website. As a consequence, the loading speed is one of the ranking factors. A high ranking becomes increasingly difficult with a slow website.

AMP changes

The truncated version of your website can not contain all of the elements that you have placed on the most site. This is especially true of the layout and applications on the website. To load quickly, there are fewer style elements available for the website and you can not use interactive elements like forms. What does AMP change for your pages?

Almost no external scripts like Javascript enabled

Limited size CSS (formatting website)

All CSS must be inline

Download Fonts directly when clicking on page

Synchronously download images, as a result, pages will no longer skip

The faster loading of the pages by AMP probably also has a positive effect on the readers. As the pages load faster, fewer people get down and they are likely to actually read the article larger. In addition, this also affects SEO and ranking in Google. Google is going to show the pages optimized for AMP at the top of search results in a carousel. As a result, visitors scroll aside and less quickly to the other organic search results below. The image (Accelerated Mobile Pages Project, 2016) below shows how this will appear on mobile.

Tracking ads and results

For blogs, advertising is often one of the most important elements to earn money. First, it was not possible to advertise on AMP pages. However, Google has modified this. Due to the continuous development of AMP, more and more ad opportunities are available. For example, you can advertise through:







However, ads on your site will only be last loaded. This late loading is done to keep the page speed up high. If you also want the ads to work quickly, you should also optimize your landing pages and / or shop. A link from AMP to an ordinary page retains the current loading speed, which is often not fast enough for mobile. Also, registering activities on a website with Google Analytics remains possible when you start using AMP.

AMP or responsive website?

An AMP page is currently an interesting addition for news sites and blogs. Due to the growing number of ad opportunities, it becomes increasingly interesting to make a switch, all the way to the better position in Google’s results. You can also choose to offer only the blog and news pages of your website on AMP. This allows you to keep track of the layout of your current site and allows visitors to read your news articles quickly.

Switching to the fast loading AMP pages is not always necessary. If you have an interactive website with many features, you may not be able to switch because many of this feature is unlikely to be supported. Even if your website is already technically well-built, you can still wait for a change. AMP pages are currently not widely used in the india. At this time, you can choose between AMP pages or a well-built, responsive website. In the future this may change. At Friks we are happy to help you to speed up your website. Both AMP pages and quick responsive web pages are made by us.

Ashish Sharma is a Key Account Manager, looking after Marketing Strategies and building new business tie ups at WeDigTech – Provide Best Mobile APP Development in India. Focused on helping enterprises StartUps from domestic to MNCs.