Is SMS here to stay?


SMS has been around ever since mobile phones came into existence. It can be called a redundant old technique but for the people who are involved in business and retail, this is that one method they believe is here to stay, in terms of creating brand and customer loyalty.

How has instant messaging shaped our world:

According to a research, in the United States of America, customers exchanged and engaged over 5 billion messages each day. An average customer happens to send around 600 messages a month in comparison to 200 minutes of voice.

 This is surprising because it tells us so much about people who are not well off and happen to live in mobile quarters, have substituted landlines for mobile phones. With this continuing trend, the communication line that exists for interaction between businesses and customers has become very vital.

Where and how is an SMS used?


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