The expansion of international business opportunities has inevitably run up against the language gap. Although the world has become more globalized, there are still thousands of spoken languages in use across hundreds of different countries and cultures. Fortunately, technology is bridging that gap in spectacular fashion.
Translation Software
Translation software of increasing accuracy and quality is on the rise. This resource will be invaluable to businesses and their employees as international expansion occurs and continues. The ability of technology to translate conversations accurately in real time is on the horizon and soon language barriers may cease to be a problem at all. Companies can use free translation apps such as Google Translate or paid software if quick, basic translation work needs to be done.
The Ability to Outsource Translation Work
When formal translations of documents, recordings and other materials become necessary, technology offers the ability to outsource this work to countless translation firms around the world. Translated materials can include contracts, technical manuals, employee instructions and any other important information that needs to be translated quickly and accurately. Outsourcing translation work when necessary is a cost-effective way to get this service from native speakers on demand. Most firms offer several options for turnaround times, with faster ones costing more.
Name Matching Software
Name matching software makes it easier for businesses to translate and match names across cultures in a uniform manner. For example, it can take into account name order variations, multiple transliterations of the same name and names written in different language scripts. It can also detect spelling errors, acronyms and alternate names. The best software uses multiple methods to decipher and match names for an accurate, seamless experience.
Language Learning Software
Finally, technology also plays a very useful role in helping established employees learn the languages of others they may be doing business with. Free programs like Duolingo in addition to paid programs like Rosetta Stone allow employees to learn other languages at their own pace which they can then use to more effectively communicate with both customers and other professionals in foreign markets.
Language learning software can even be provided as a benefit for employees of companies expanding internationally. It can often be much easier to encourage existing employees to learn a new language that it is to find, hire, and train new employees who speak both languages required.
Learn About Culture and Customs Online
Decades ago, one thing that stood in the way of many business relationships was the culture differences from country to country. Now that we have vast amounts of information online, and we can double-check our sources to ensure that information is up to date, we don’t have to worry about crossing any lines. This is particularly useful when dealing with Holidays, religious customs, and even government regulations.
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Just as it has facilitated international expansion for many businesses, technology is also bridging the gap between languages. Companies can use any, or all, of the language-based technologies outlined above. Bridging the language gap can result in a number of benefits including increased comprehension and foreign customer appreciation.
