When it comes to exhibitions, the hustle and bustle of red-faced business men after they just lost a sale and eager customers can become overwhelming, but it’s important to remember to stay calm, take it slowly and more importantly, make the most of what you’ve got. Even if you aren’t granted the largest space available, there’s still so much you can do with it. From energy-efficient LED lights tomemorable posters, even the smallest exhibition area can provide a whole host of opportunities for your business; it’s just about exploring your options and selecting the most appropriate marketing tactics for your company. So, let’s take a look at why you should use your exhibition space wisely.
Cramped, Cluttered and Chaotic
These are just three words that could be used to describe an unsuccessful display stand, making it important to avoid these three C’s at all costs! You want your potential clients and customers to be able to move freely around your stand, so consider how much room they have to do so before setting up. In addition, you want them to feel comfortable talking to you and being wedged between a stand and a crowd definitely doesn’t set the right atmosphere. Instead, ensure there is plenty of room for people to walk around and look at your stand as well as a dedicated ‘talking’ area so people aren’t getting in the way of others.
Making yourself known
On top of ensuring there’s space at your stand you need to attract people to it and while overall design goes a long way to attracting attention, chances are customers aren’t going to want to approach your stand if it looks busy, messy and cluttered. You should make sure that everything looks neat and tidy before the exhibition kicks off and you should havesomeone on hand so they can give it a quick tidy during the exhibition.
In addition, remember to use your space wisely when trying to present all of your stands, posters and displays, as you want to stand out from the crowd to attract the most attention and draw interest to your stand. This means making sure that all customers can see key details regarding your products or services even if your exhibition stand gets a bit busy. This also comes down to design and making sure that all text is clear and easy to read as with images.
This can often come down to space and if you create a barrier it puts people off approaching your stand, as they feel that there is an obstacle between them and you. Whether it’s one of your stands in the way or a metal pole, try and work around it and make the most of the space you’ve got. You never know, if the venue permits it, you could even make the barrier part of your display and pop a poster up or perhaps even a flag to promote your business and make your exhibition stand wonderfully eccentric yet still professional.
These are just 3 reasons why you should use your space wisely. Do you have any more that you’d like to share with our readers?
So, at your next exhibition, stand out from the rest by making the most of the space available, perfecting your company design and being polite and offering help to each and every customer that approaches your stand. Be sure to make a lasting impression on your customers and make sure your stand is different and generates interest amongst customers, draws them in and proves a success at your next business exhibition. We wish you the best of luck!