Do you know that about 86 percent of direct mail targets In the UK confirmed that their decision to purchase an item was influenced by direct mail? Direct mail is sent via letters, catalogs, brochures, newsletters, or postcards to reach a large number of consumers through postal mail. It has been a very successful way of reaching out to prospective consumers and existing consumers for decades now.
Different types of marketing systems have come and gone, but this method remains effective in reaching a vast number of consumers. To properly carry out a direct mail campaign, proper keywords and effective copy writing must be applied to attract the attention of the client and convert them into actual patrons. The direct mail should be concise and professional with the email address of the company and/or social media platforms for easy communication by the client.
Benefits of Direct Mail
- Personal
- Cost effective
- Responsive
- Measurable
- Tangible
- Versatile
- Easy to use
How often should you direct mail your customers without annoying them?
It is easy to get carried away with the progress of the business when using direct mail marketing that you may forget to put the customer into consideration. Prospective clients can easily become fed up with direct mails, especially when they are sent out daily and begin to annoy the clients. It’s good to be persistent in business, but it becomes counter-productive when done in excess. To avoid annoying your customers, you need to put yourself in their shoes and ask “how often would I like to receive direct mails?” Would I enjoy receiving mails on a daily, weekly or monthly basis? It is advised that you send a well prepared and designed mail at least a few times in a year. When the mail is relevant, respectful and personalized according to the need of the client, it will pass the message without having to annoy the client. By doing so, you will determine how much is too much.
Also, you can try to be more personal and not automated because people prefer to read items that seem more personal and in touch with them. Another tip that would help reduce the possibility of annoying your clients is sending a birthday card or an appreciation card once in a while. These will make the client feel needed and at ease with the direct mails.
Try a reward system where loyal consumers are rewarded by coupons or stamps before or after purchase. Research has revealed that consumers are more likely to purchase a product if they have something to look out for or gain from it. No matter how small the reward is, it has a way of endearing the clients to the brand. By sticking closely to the fundamentals of direct mail marketing, you will achieve tremendous results and move your business to another level.
Want to get more information? Contact Letterbox Media for a direct mailing program that is tailored for your business.