If your business needs a new logo design, you’ll most likely be looking for your options. Do you go for a totally unique logo or bring changes to the existing one? In either case, you may come across a question: what makes a logo design great and unique? Also, how would you structure a logo that catches the essence of a product, person or brand?

Any designer worth their salt can create a fit-for-purpose logo, however mastering all aspects  of the art requires takes time and requires some serious skills. Obviously, logo design  is only one little subset of advertisement / branding, yet the logo or brand mark remains the focal point of most marketing or branding schemes. Also, we as a whole realize that it’s often the part of a new identity that is most focused by people in general.

Custom designing for one dataset is simple but planning a design that works for all datasets is not easy. As we are living in the era of big data system, designers confront some common issues: how to sketch a design that is increasingly powerful, versatile and that can adjust to various brand services.

That is actually the sort of system that we’ve been working at Logo Design Marvel ,a system that powers more than 10 billion embeddable visualizations on 700 themes, creating  300+ million impressions for each month on the website of the world’s biggest custom Logo designers.


When thinking about the custom design log for a company, it’s normal to begin by considering the UI packs, design libraries, and brand guidelines that we see constantly. Essentially, it’s easy to hop into designing for each element — color palette, bar outline and more. There are even instructional exercises and formats designed specifically for this purpose

In custom Logo design services, we need to have the option to show all all attribute labels, no matter how long or short they are, yet realizing that the vast majority of those names are somewhere in the range of 15 and 30 characters unquestionably makes a difference.

Design for Common Cases


Designing for common cases ought to be generally easy — you could even regard them as Dribbble shots — just make the most ideal version of each utilization case. We seet that it is increasingly useful to begin with those perfect designs than to begin with regular components on the grounds that the framework should serve the client, not the other way around.

When we have a decent collection of design for those well known use cases, we at that point sort out them to turn into the center of our design system.

Allow Human Overrides

There are outliers, the very uncommon case that are both hard to predict and costly to target at a system level, for example:

Our system of handling long labels broke here in light of the fact that all the Harry Potter book and film titles start with “Harry Potter and the… ”

To make the system progressively powerful and abstain from going around and including new features, it’s a good idea to allow human overrides for those outliers first:

It could be risky in the sense that not all individuals making such overrides are designers. In case, envision a framework that produces a large number of visualizations every day made by 50 distinct individuals, allowing overrides is a good way to allow the business grow as fast as possible.


Charlotte Nora

Charlotte Nora is the Design Lead at Custom Design Logo Service, where she made designed a system that generates millions of visualizations. She’s enthusiastic for adaptable design systems, tools, and mixed reality. Charlotte discovers new ideas and new system, travelling around different places, and creates side projects.