It is easier to speak about your accomplishments and whom you are as an individual than writing it in a bio. Even those in the creative field may find it difficult to showcase their creativity and balance it with a level of professionalism.
Not to worry though; a creative director bio just like any other type needs to be informative and authoritative, at the same time. It could be the final lock on the door to a fulfilling career.
Here’s how to explain who you are and what you do, for those who are creatively driven:
1. Identify your purpose for writing
Are you still staring at a blank page? Think about your bio as an introduction to a specific audience. It could be a facebook bios, or a short intro for your website.
Consider the length restrictions of every media or platform. Make the words you use count. For inspiration on what to write about, try brainstorming the questions the audience may have about you.
For instance, people may wonder what led you to follow a particular career path.
2. Start with an introduction
Before the audience learns about what you do, they need to know you first. In that, it is ideal to start with your name before you get down to the nitty-gritty of your journey here. That’s what an expert bio writer would recommend too.
If you have enough space; then, you can share your outlook on life, core values, or even passion. Don’t forget to include the essentials, e.g. job title, location, and industry. It will make it easier for people looking for you in a professional capacity to find you.
3. Establish your qualifications
Your bio should highlight your skills and experience. Add some personality to the description by using a tone and voice that’s human. Avoid using too many buzzwords. It may be what finally separates you from others.
When choosing the accomplishments to share, pick ones that are relevant and recent. The general rule of the thumb when deciding whether to write in first or third person is to consider the person/ people who are introducing you.
For a company page, it’s more sensible to use the third person. The opposite is right for your social media accounts.
4. Share a Story
Try not to confuse writing a resume and a personal bio. In that, you only list your accomplishments. A compelling bio that will make the reader want to know more about you needs to have a personal touch.
Identify the events in your life that the takeaways for your audience, and write about them. A story will engage the reader and help you build a connection with them. You can also include some humor too, only if it’s fitting.
Use it to break the ice with the audience.
5. Link to Your Work
Your bio can act as a marketing tool where you use it to promote yourself. Thus, you may go the extra mile and link it to your brand, company, or product. Mention it naturally without making it seem like a sales pitch.
The links should illustrate and enhance what you say about yourself.
There’s no one-size-fits-all type of bio. However, the following tips will guide you in writing one that’s compelling and engaging to the reader. Remember to update your bio, if and when needed.
Also, ensure that any link you include in the description is in proper working order.